Visit Rwanda are set to sign a premium sponsorship deal with Bayern Munich to become the club’s official tourism partner for East, Central & Southern Africa until 2028. This has been leaked by Bayern Munich fan @MikelllV3, who spotted an aboard in the stadium.
Looks like “VISIT RWANDA” will be Bayern Munich’s next sleeve sponsor and Platinum Partner….
It got shown in the Allianz Arena tonight pic.twitter.com/alYhOmSF9J
— Mikel (@MikelllV3) August 26, 2023
Visit Rwanda become a “Platin Sponsor” of Bayern Munich. As part of the partnership, Visit Rwanda branding will be displayed on match-day LED boards at the 70,000-seater Allianz Arena.
The agreement between Bayern Munich and Rwanda does not involve sleeve sponsorship certainly
Unlike the Visit Rwanda Arsenal deal, the Bayern Munich Visit Rwanda deal will probably not include the sleeve sponsorship. Bayern have been without a sleeve sponsor since Qatar Airways did not extend their partnership.
The new Bayern Munich Visit Rwanda deal will run for 5 years, until 2028. The money Bayern will get has not been leaked, but “Platin” sponsors are generally expected to pay at least five million euros per year.
The sponsorship will focus on football development at elite and grassroots level, including opening an academy and hosting coaching camps in Rwanda to support the development of the game for boys and girls in the country. Additionally, the partnership will convey Rwanda’s openness to welcome business partnerships from Germany and across the world.
FC Bayern will also work with the Rwanda Ministry of Sports and Football Federation to support the development of the game.
Currently, Bayern have nine Platinum Sponsors, up from eight in 2022. Visit Rwanda become the tenth. Oddly, Qatar Airways also were just a “Platin Partner”, despite having the sleeve deal and paying around 25 million Euro/year.
Bayern Munich x Visit Rwanda Sponsor Deal
- Rwanda signs premium sponsorship deal with Bayern Munich
- Visit Rwanda branding to be displayed at Allianz Arena adboards
- Visit Rwanda will likely not be on kit sleeves
- Deal to run for 5 years until 2028, worth around 5 million Euro/season
- Partnership to focus on football development at elite and grassroots level