Monday, June 24, 2024

Music | News | Sports | Technology | World|Breaking news, shows, podcasts,Entertainment,events....

BSC honours Rwanda’s heroes,...

As Rwanda marks Heroes’ Day on Thursday, February 1, BSC takes pride in...

Top 10 richest people...

Business Insider Africa, a pan-African innovative business news provider, has presented – courtesy...

South Africa to lead...

The United Nations peacekeeping mission in the Democratic Republic of Congo (DRC), Monusco,...

RDF, Pakistan armed forces...

The Rwanda Defence Force (RDF) Chief of Defence Staff, Gen Mubarakh Muganga was...
HomeREGIONALNetflix extends crackdown...

Netflix extends crackdown on password sharing to more countries

Netflix extends crackdown on password sharing to more countries

Netflix is introducing limits on password sharing in four more countries: Canada, New Zealand, Portugal and Spain.

Woman watching tv on demand
Netflix extends crackdown on password sharing to more countries

Customers in those countries are being asked to pay an extra fee if they want friends and family who don’t live with them to share their subscription.

The move follows a crackdown on password sharing in South America.The media giant estimates 100 million people around the world use shared accounts.

The hit to revenues from the shared accounts was affecting Netflix’s ability to invest in new programming content, the firm said. It has said it is planning to extend the new approach to more countries in coming months.

“Over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain,” it said in a blog post on Wednesday.

Up until now it has been easy for subscribers to share their login and password with friends outside their home.Back in 2017 Netflix even appeared to be sanctioning the practice when it tweeted “Love is sharing a password”.

But growing competition in the streaming market, and customers cutting back on subscriptions due to the rising cost of living, have prompted Netflix to focus on shoring up its revenues.

The firm said that allowing accounts to be used by several people within households had “created confusion” about when and how people could share.

It said members in Canada, New Zealand, Spain and Portugal would now be asked to set up a “primary location” for their account and manage who has access to it.

Members would still be able to watch Netflix when they travelled, both on personal devices and logging in in other places, for example in a hotel, it said.

For CAD$7.99 (£4.92) Canadian subscribers can add up an extra member as a “sub account” the blog said, with a maximum of two sub accounts per subscription.

The fee would be similar in New Zealand at NZ$7.99 (£4.17). There would be a price difference for sub accounts between Portugal at €3.99 (£3.54) and Spain at €5.99 (£5.32).

Netflix chief operating officer Gregory Peters last month acknowledged that the changes would not be “universally popular” and warned investors to expect some cancellations.He said the firm expected to eventually make up those losses.

In the first half of 2022, Netflix saw its subscriber numbers fall sharply. It cut hundreds of jobs and put up prices to cover rising costs.

In November, it introduced a cheaper ad-supported option in 12 countries, including most of Europe, the UK and the US.

Continue reading

ex-world 100m champion dies aged 32

ex-world 100m champion dies aged 32 years old Tori Bowie, an American sprinter who won three Olympic medals, dies. Bowie had "an unfathomable impact on the sport," according to USA Track and Field, who also stated she will be "greatly...

The “ALL FOR RWANDA” coalition unites FDLR and FDU Inkingi

FDLR and FDU INKINGI have united in the "ALL FOR RWANDA" coalition that aims to overthrow the government of Rwanda It is an announcement published on Wednesday, May 3, 2023. This announcement was signed by the President of the FDU...

Putin’s apartment in the Kremlin in the heart of Moscow is allegedly being targeted by drones

President Vladimir Putin's apartment in the Kremlin in the heart of Moscow is allegedly being targeted by drones in an attempt to murder him, by that RUSSIA is accusing UKRAIN after Unverified footage on social media appeared to show...